XANTHAN GUM: WHY INGREDIENT TRANSPARENCY IS SO IMPORTANT..
Xanthan Gum: (Xanthan Gum) Here at PuraVeda Organics, we believe that our ingredients, and the carefully crafted combination of those ingredients in our Organic, Ayurvedic and Scientifically proven Effective products are what is the most important thing to you, our educated customer. No celebrity hype or glossy magazine ads have even one iota of impact when it comes to quality and results in your skincare regimen.
Xanthan Gum doesn’t sound all that natural when you first hear it, but the truth is that without it, your product would not be the same. You spend a lot of money on your skin care products (not to mention time researching and educating yourself when it comes to what products you use) and we want you to have the best quality products possible. Xanthan gum is a polysaccharide that has been fermented and then dried into a powder.
We use Xanthan Gum in our products as a binder, stabilizer and a natural preservative, improving quality and product safety. Xanthan Gum is not an emulsifier, but it does keep oils from separating and thickens the consistency of products, while also allowing for the product consistency to thin if necessary. In addition to practical properties, Xanthan Gum has been proven to moisturize skin—an added bonus!
Xanthan Gum is FDA approved and we use Xanthan Gum that is certified kosher, organic and vegan.